Here, you can find our latest thoughts on marketing and the social media industry, as well as some practical tips you can consider for your campaign.
What is social media marketing and how can it help you grow?
Social media marketing is a term that describes the process of creating specific content designed for dedicated social media platforms. Its main aims are to promote a company’s services and products, build up a community with its target audience, and to drive traffic to their business. With brand new platforms and features emerging each day, […]
What is targeted marketing and why do you need it?
Targeted marketing is designed to raise awareness of a service or product among a specific group of people – typically a smaller subset of a total market. This group of people being marketed to, referred to as the “target audience”, may be specific consumers, professionals, households or even businesses depending on the type of customers […]