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Social media marketing is a term that describes the process of creating specific content designed for dedicated social media platforms. Its main aims are to promote a company’s services and products, build up a community with its target audience, and to drive traffic to their business. With brand new platforms and features emerging each day, […]

Targeted marketing is designed to raise awareness of a service or product among a specific group of people – typically a smaller subset of a total market. This group of people being marketed to, referred to as the “target audience”, may be specific consumers, professionals, households or even businesses depending on the type of customers […]